![]() With the collaboration, MRP and Iconic Network join forces to make the Elite Model Look 2021 a great success from the first casting days in September until the national final on October 9 in WFC Amsterdam. Elite Model Look Nederland, part of the Elite World Group and located in WFC Amsterdam, gives young people the opportunity to become a model. Iconic Network and MRP, owner and developer of WFC Amsterdam, have entered into a partnership for the realization of the Elite Model Look 2021. And while I might be biased, I think that Gillian Matthew from the UK is a star - I hope that we will see more of her.WFC Amsterdam official partner Elite Model Look Netherlands I also saw enormous potential in Lorena from Romania, who was one of my favourites - she has a really lovely dreamy face, which I could see working for both editorial and catwalk - and Manuela from Switzerland, who has such great eyebrows. Marilhea Peillard from France, who came in first place, really had the whole package - great poise, a strong walk, and she photographs beautifully. This year the standard was so high that four winners were selected - all surely soon to be heading to a catwalk near you. ![]() Many more of the girls will go on to be represented by various arms of the group - agents from each branch of the Elite network were present, all looking for girls who will work within their respective markets. While the top three models won contracts collectively worth over $300,000 (£186,000), the top 15 finalists (who included Gillian Matthew from the UK), all received a contract with Elite Worldwide. The live final was an extraordinary event - with performances from Chinese twin pop princesses AOA, and British sensation Jessie J - who had the whole audience on their feet. ![]() For light relief, there is even a talent night, when girls allow the judges to see their personalities - a tribal dance from Cameroun and a magic show were particular highlights (we couldn't help but be reminded of that most seminal of films - Miss Congeniality). They are also provided with an important insight into an industry many of them may never have considered, with advice sessions held by some of Elite's top models acting as mentors. Over the course of a week, the girls are put through their paces with a model boot camp, during which they are given tutorials in photo shoot basics, choreography, nutrition, and the all-important catwalk. ![]() In fact, the competition alumni list reads like a supermodel roll call, including Cindy Crawford (1983), Stephanie Seymour (1983), Helena Christensen (1987), and Gisele Bundchen (1994), as well as modern-day Vogue favourites like Fei Fei Sun and Constance Jablonski. The result of a year-long search in over 70 countries, the Elite Model Look is no ordinary contest - but the biggest modelling competition of its kind, credited with launching the careers of many of the industry's top models. THIS weekend Shanghai descended into model mayhem, with over 60 aspiring models travelling from all over the globe to take part in the 29th annual Elite Model Look competition - each hoping to win a coveted contract with one of the world's most prestigious agencies. Here, Vogel offers her take on the event and what makes the foursome the modelling world's next big stars. In joint second came Trinidad Del La Noi from Chile and Lorena Sandu from Romania, while Switzerland's Manuela Frey followed at third. Vogue fashion bookings editor Rosie Vogel travelled to Shanghai this weekend for the annual Elite Model Look competition, at which French-born beauty Marilhea Peillard was named the winner.
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